The mobile app explosion!

The mobile app economy has exploded over the past decade! Is it too late for youto profit? For the past 10 years mobile app usage has exploded! But if you haven’t jumped on the mobile band wagon yet, could it be too late?

True, a lot of apps have been built and downloaded, but the good news is that the mobile app market just keeps growing and growing. That means you still have the opportunity to profit from the mobile app explosion!

First, consider how mobile app downloads increased from 2015 to 2016 ¹. From 2015 to 2016, mobile app downloads grew by approximately 13 billion downloads.

With app download growth on the order of tens of billions, there’s still plenty opportunity to profit from the mobile app revolution. More downloads from the app store amounts to a tremendous opportunity for your business to get found by new customers when you publish your app to the app store.

In a previous post ² I described some of the ways to acquire customers, and make sales through a mobile app. In this post I want you to see the enormity of the opportunity available to you in the app store.

Not only do you have massive growth in app downloads, but massive growth in revenue as well. In fact, 42% of all mobile sales generated by the leading 500 merchants came from mobile apps ³.

The upshot? It’s just not enough to have a mobile firendly web site. Even with a website that looks and works great on mobile, you’re missing out on 42% of the potential sales market. You certainly should have a mobile friendly website to keep your share of the other 58%, so if you’re not there yet, you should get moving as fast as you can!

Finally, “money talks”, and the app economy is no exception. In 2014 mobile app revenue was very high at 35 billion. In 2016, that grew by 13 billion dollars and is expected to grow another 15 billion in 2017 ⁴.

With this kind of momentum, Vireo is betting that mobile is the future for business ⁵. If you’re ready to build a mobile app, Vireo can help! Contact us here.

Sources:

¹ Blog Post - Business 2 Community

² Vireo Blog Post

³ Blog Post - Business 2 Community

⁴ Blog Post - Business 2 Community

⁵ Vireo’s Website

“The greater the obstacle, the more glory in overcoming it.” - Molière

When my friends started graduating from college, I got the sinking feeling that the experts haven’t been wholly honest with us about the state of the economy. When my friends with college degrees were unable to find entry level jobs in their fields I thought maybe we aren’t thriving the way I hear the TV talking heads say. When they all seemed to live at home far longer than any of us hoped for when, as kids, we dreamed for that far away land our parents called “growing up”, I became a little cynical.

I got lucky. I was able to acquir some marketable skills, and after a few years of really really hard work, my family and I are thriving. Still I hear about a lot of people struggling to get a raise, or find a job just to afford a living. I find that everyone who followed the basic steps to prosperity (high school, college, successful career) have been failed by our system and its promises. Further more, businesses seem to struggle to keep their doors open.

So I wasn’t surprised to find a report from the Bureau of Labor Statistics ¹, telling the story of more and more people opting out of the job market all together. I wasn’t surprised to find an article from the heritage foundation ² pointing out that, despite what Obama, or Trump led us to believe, our economy will prove a disappointment in the days of 2017 onward.

Lots of obstacles face businesses and individuals right now. We have a stagnant economy, with low wage and productivity growth, with high urban costs of living and decreasing labor force participation.

When people have less to spend, how do you grow your business? Expand your strategies for connecting to current and potential customers. Make sure that less people are falling under your radar.

In the coming weeks, we will explore several strategies to help businesses and individuals overcome growing economic obstacles. We’ll introduce technologies, and techniques that will help you without breaking the bank.
Our current planned topics include

1. Build an app - It’s not as expensive as you think, and it’s more effective than you’d guess. (see an example)
2. Get your app found in the app store - Make apple and android work for you with app store optimization.
3. Build your social media presence - Now you can use the same tools as the big leagues.
4. Start a blog - Talk to your customers on a regular basis.
5. Reducing “Friction” - How to compete when your competition is Amazon, Google, and Apple

These are a few of the topics we’ll be covering. Follow us on our Facebook page to keep up with future posts.

If you’re looking for assistance with any of the the above for your business. You can email Vireo at info@cloudvireo.com.

Sources:

¹ Buearu of Labor Statistics
² The Heritage Foundation

A professor at Case Western Reserve University¹ says that small businesses are benefiting from the power of mobile. I’ll give you 3 reasons why he’s right.

1. Your customers use their smartphones even more than ever.
2. Mobile apps give you a unique ability to engage with your customers.
3. You can have a custom business app with greater ease and a lower price than ever before.

Your customers use their smartphones more than ever

According to Gallop² the average smartphone user checks their smartphone at least once every hour, but most check more often.

• The average consumer spends more that 198 minutes per day in mobile apps (compared to 168 minutes on TV)³
• Mobile apps account for most of the time that consumers spend researching products and services.
• Over 90% of product searches from a mobile device result in a sale⁴.

Mobile apps put your business in the pockets of your customers

• Push notifications provide a unique opportunity to lead your customers to buy your products or services.
• With 50% of mobile consumers wanting to take action within the hour (83% within the day)⁴ you can capture their business with a simple contact form.

Easy and inexpensive - only 100$.

• Vireo offers mobile app development services, and right now you can get a mobile IOS app for only $100⁵ customized for your business. This is a limited time offer but even after this offer ends, we can build an app for your business quickly and for a very low price.
• What’s more we can build your app in a matter of days and provide you with affordable updates as needed⁵.
• In addition to an affordable app⁵, when you’re ready we can help you get discovered in the app store with app store optimization services (ASO).

At this price point there’s no reason for any business to loose the plethora of opportunities created by the most searched app source in the market⁶. Even small businesses can take advantage of the marketing power of mobile apps.

If you’d like to find out more, you can find more details on Vireo’s app services page. Vireo app services

¹ blog post
² gallup
³ tech crunch
⁴ google
⁵ vireo
⁶ blog post